Influence

 

Social-Media-Influence-On-Businesses-INFOGRAPHIC

 

When creating a social media marketing strategy, it is worth thinking very carefully about who is being targeted. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts. More than 80%t of that population is made up of “potential influencers”. It is worth making the effort to identify who these people are in your network and connect with them to attract shares and likes which ultimately help to spread your brand name

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