The use of social media is growing at an astronomical rate. That being said, there is no denying that Social media channels such as Facebook, Twitter.. ect. will have tremendous impacts on business’. There are many tactics business owners can use in advertising their business. Social media is a powerful tool that can be used to directly influence consumers on new product and brands. Facebook fan pages and apps are a great example of this. Something as simple as “Liking” a brand on Facebook can spread virally very quickly throughout the various social media channels. It is worth noting that individuals trust the opinions of their peers far more than a glossy magazine advert. Millions of people review products and services directly via social media sites using video through Youtube, which in many cases is then shared and disseminated via various other social media websites. As a consequence, the public increasingly look to social media to find reviews on various products and services to help them to make buying decisions.